Cinematographer | Editor based in Los Angeles, CA

I cannot tell you how many times I’ve been inspired to write and keep a blog only to lose that inspiration 24 hours later. I want so bad to post new stuff that I am working on and receive feedback, but I guess I am too lazy and/or preoccupied to do so… With that said, I am trying again! Today is DAY ONE, hopefully of many consecutive days that I will post the whereabouts of my career.

To ease back into a blogging state of mind I will leave you with this little story to catch you up….

For the last two years I have been working closely with the Jonas Brothers Management arm to create an assortment of content. Iv’e done everything from music videos, commercials, promos, reels, docs, you name it. Not only has been a great experience, but it led me to the next level in my career as Creative Director for Cambio, a teen entertainment site powered by AOL. I’ve spent the last year developing and creating aesthetic for the majority of the content that you will see on their site. At first, it was one hell of an undertaking for a 24 year old kid who is completely self taught, but after a while I got very comfortable in the position. Although I was extremely happy financially, I started to question my employment… Was I content creating this kind of content? I spent many months trying to pinpoint where my concerns were stemming from and I had begun to realize that the answer to my question was simply, no…

I had outgrown my post in record time and needed a new challenge, but this was where a whole truckload of new concerns were dropped on my doorstep. The recession had taken its toll on the web and film industries and left hundreds, if not thousands of highly skilled people out of jobs that I could only dream of getting at this stage in my career. This didn’t leave much opportunity for me to escape the confines of what I was unhappy with and find an alternative… or did it?

I was unsure what to do, who to turn to, where to go… Was there a place for me outside of the teen market? I had my fingers crossed tightly. I’ve wanted, for so long, the opportunity to compete with true artisans a craft that I had fallen in love with, but I was nervous to step out and risk everything… I reached out as near as physically possible to one of the greatest men I have come to know, Mr. Mike Welch.

Welch, is not only the soon-to-be best man at my wedding (and an overall amazing person), but a man with an impressive rolodex. He gladly extended a helping hand and managed to connect me with a brilliant, intelligent, wonky bloke from the UK named Steve Shaw. Steve was in the early stages of publishing an avant-garde lifestyle magazine called Treats. Steve and I had worked together a few times in the past, but we never connected on the proper level until we started discussing a possible role for me at the Magazine… I fell in love with the ideas we were throwing around about art, aesthetics (my favorite), and digital content. I was easily hooked and once again escaping my comfort zone, something that I have come to enjoy immensely. I quickly accepted the invitation to come work for Shaw and put in my notice at Cambio.

About Treats: TREATS! is a media brand you’ve never seen before–a place where high fashion and sensuality combine with the ultimate in luxury and cutting-edge lifestyle publishing. At TREATS! there are a host of titillating platforms: digital, print, mobile. TREATS! aims to seduce & beguile with an opulent vision of success, desire, beauty, art and imagination. In essence luxury as fantasy, both artistic and commercial, while igniting the aspiration of readers, subjects, and contributors.

Art is beautiful and I am happy to be creating it.